View Analytics & Metrics
Paul
Last Update a year ago
Here are the data metrics displayed in the Analytics tab and what they signify:
- Clicks: Unique visits made using the affiliate's referral link.
- Sales: Referral sales made using affiliate referral link or code.
- Signups: New affiliates who have registered in your program.
- Gross revenue: Total order amount of the referral sales.
- Net revenue: Order amount after accounting for discounts, shipping, or taxes.
- Commission: Commissions earned by affiliates on the sales they have referred.
- Bonuses: Non-referral sales earnings like multi-level commissions, target bonuses, etc.
- Total Cost to Company: Combined total of commissions and bonuses earned.
- Cost per conversion: Average payout per order for the affiliate program. (total payout/total sales)
- Cost per click: Average payout per traffic for the affiliate program. (total payout/total referral traffic)
Check out our video guide below to learn how to view your program analytics: