Affiliate Conflict Resolution

To set the affiliate conflict resolution setting: Go to the Settings > Advanced section. 

Here, go to the Affiliate Conflict Resolution section > select the affiliate who you want to credit for the referral sale if the customer comes to the store using two different affiliate links.

The credit for the referral sale is set by default to the last affiliate whose referral link was used by the customer to visit the store.

With the "The first affiliate" option, the first affiliate whose referral link was used by the customer to visit the store will be credited with the sale.

Affiliate conflict resolution examples:

Example #1: If a customer visits your store directly > closes the browser > returns using affiliate A's link > closes the browser again > visits back using affiliate B's link, and then places the order.

If the affiliate conflict resolution is configured to:

• The last affiliate = Affiliate B will earn the commission for that sale.
• The first affiliate = Affiliate A will earn the commission for that sale.
• The first affiliate (strict mode) = No affiliate earns the commission for that sale. (since the customer came to the store directly)

Example #2: If a customer visits using affiliate A's link > closes the browser > visits back using affiliate B's link, and places the order.

If the affiliate conflict resolution is configured to:

• The last affiliate = Affiliate B will earn the commission for that sale.
• The first affiliate = Affiliate A will earn the commission for that sale.
• The first affiliate (strict mode) = Affiliate A will earn the commission for that sale.

Check out our video guide on how to set the affiliate conflict resolution setting for your program: